Sarah's experience

  • Achievement of profit and revenue ahead of budget and historical levels

  • Management of business planning processes including reporting innovations and presentations to senior management, suppliers and customers

  • Acquisition analysis, implementation and integration

  • Recruitment and management of large and small sales, marketing, digital, research, design, writing, publishing, customer service and administration teams

  • Restructure of sales teams, portfolios, call cycles, targets and sales reporting

  • Direct management of key accounts

  • Leadership of annual national sales conferences

  • Facilitation of multi-disciplinary strategy and brainstorming workshops


  • Sourcing, supplier relationships and stock control

  • Margin analysis, re-costing and re-pricing

  • Marketing, sales and purchasing, budgeting and cost management

  • Market research including product development, positioning and brand health tracking studies

  • Digital marketing incorporating digital strategy, social media, digital advertising, online polls and forums, website development and digital metrics reporting

  • Brand management from business development to pricing, distribution and communication including internet, public relations, advertising, sponsorship, direct mail and telemarketing


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