Business Plan – detailed business review, strategy direction, fully costed program elements

Budgets and forecasts – development by product, region and customer

Management reporting – identification of key information needs, creation of management reports, web and ecomms set up, digital metrics reporting

Brand image – review of current market and brand position versus competition, identification of relevant communication platform and programs

Marketing implementation – selection and management of suppliers and writing of copy to create a range of marketing materials

Website development -- development of digital strategy, creation of information architecture, platform and supplier identification and management, sourcing of imagery, copy writing, search marketing

Social media - development of social media strategy and policy, identification of platforms, creation of listening strategy, development of resourcing approach, management of social platforms

Ecommunications - development of integrated publishing strategy, identification and supervision of resourcing approach, creation of templates, list management, forms building

Sales and marketing teams – analysis of portfolios and sales results; restructured organisation chart, job descriptions, salary structures, portfolios, call cycles

Human Resources – development of roles and responsibilities, working processes, internal communication tools, hiring and evaluation procedures; management of recruitment for key individuals

Pricing and profitability – detailed analysis and recommendations on pricing structure and product mix