I’ve realised the value of information since early in my career. In a gap year before uni as the Office Assistant in a small owner run wholesaling business, stock not being correctly counted, shelved and invoiced meant accounting or customer problems down the track. The importance of information was not limited to stock numbers; fully calculating costs and correctly setting prices were also essential. I came to similar conclusions about the value of information at British Pet

Last week the ABC announced cost cutting measures across its business units, mirroring earlier measures by global media counterparts. In recent times well trained journalists have moved into other fields in order to keep employed – public relations, copywriting, marketing. As cuts continue to be made in journalism worldwide, does content really matter in today’s business world? Last month I wrote about engagement. Engagement comes from inspiring an emotional connection – of

New website launch, Google not-for-profit innovation day participation as Wesley Mission Head of Digital, Australia Post and Precedent innovation seminar attendance, and more.

Engagement is the new black in 2014. Organisations talk about engaging with their audiences. Some create a position of Community Engagement Manager. Others discuss the importance of big data and understanding what's really going on with customers’ interactions (read purchasing, donating, membership, volunteering, following ...). It's part of the seismic move from mass marketing to one to one relationships and the transition from organisation based power to customer centric or

In my executive roles, I have also commissioned, edited, written, and researched a range of other scholarly publications.   Richardson, S. (2012). Public research on business ethics . Ethics Centre. 1–33.   Think Piece . Ethics Centre. (Commissioner, Editor, Publisher; a recurring publication).   Colloquium . Ethics Centre. (Commissioner, Editor, Publisher; a recurring publication).   Vox Pops . Ethics Centre. (Commissioner, Editor, Publisher; a recurring publication).   McLe

Life post the GFC 2, digital comms, silo operations, change challenges, interview with Women on Boards Founder Ruth Medd, and sustainability.

Life post the GFC, brand value, recruitment to retention, WA boom time, interview with AICD State Manager Suzanne Ardagh, and profit-led pricing.

Marketing in downturn, company evolution, external/internal dilemma, WA resilience, interview with AMI Chairman Roger James, and marketing as investment.

Analysis paralysis, professionalism, external/internal tension, WA focus, interview with US Consul General Dr Kenneth Chern, and cost management.

Prosperity, founder focus, theory vs practice, going public, interview with CCIWA CEO John Langoulant, and graphic identity.

Generational divide, branding, customer retention, poor management, interview with Pure Wasabi Director Andrew Turner, advertising, and family values.

Strategy or tactics, group decisions, skills shortage, customer feedback, interview with Starcom COO John Sintras, people management, and communication clutter.

Marketing or sales, accountability, investing in marketing, management team, interview with Murray Harris Photography Director Murray Harris, marketing expertise, and succession planning.

Customer elusiveness, reforecasting, tenders, interview with Graphitype Director Dave Morris, marketing tools, and management meetings.

North West postcard, franchising, family business, acquisitions, interview with Zing Director Preya McMahon, budgets, and information.