

Big data, next opportunity or just fad?
I’ve realised the value of information since early in my career. In a gap year before uni as the Office Assistant in a small owner run wholesaling business, stock not being correctly counted, shelved and invoiced meant accounting or customer problems down the track. The importance of information was not limited to stock numbers; fully calculating costs and correctly setting prices were also essential. I came to similar conclusions about the value of information at British Pet
