Last week the ABC announced cost cutting measures across its business units, mirroring earlier measures by global media counterparts. In recent times well trained journalists have moved into other fields in order to keep employed – public relations, copywriting, marketing. As cuts continue to be made in journalism worldwide, does content really matter in today’s business world? Last month I wrote about engagement. Engagement comes from inspiring an emotional connection – of

Engagement is the new black in 2014. Organisations talk about engaging with their audiences. Some create a position of Community Engagement Manager. Others discuss the importance of big data and understanding what's really going on with customers’ interactions (read purchasing, donating, membership, volunteering, following ...). It's part of the seismic move from mass marketing to one to one relationships and the transition from organisation based power to customer centric or