

Strategy vs tactics
In recent years I’ve noticed an emphasis on operational excellence. Maybe it’s just my exposure to the not-for-profit sector or a decade working with small to medium sized businesses? Or maybe it’s a newish focus across organisations. Whatever the case, I’m not convinced it’s the right focus. As much as I believe operational processes must be seamless and efficient, I’ve found time and again that the most successful organisations are those that embrace strategy – and I’m talk


Is content truly king?
Last week the ABC announced cost cutting measures across its business units, mirroring earlier measures by global media counterparts. In recent times well trained journalists have moved into other fields in order to keep employed – public relations, copywriting, marketing. As cuts continue to be made in journalism worldwide, does content really matter in today’s business world? Last month I wrote about engagement. Engagement comes from inspiring an emotional connection – of
