In 2024 (and early view in mid-2023), my interview study, coauthored with Professor Sarah Jane Kelly, was published in Nonprofit and Voluntary Sector Quarterly from Sage. By weaving together a comprehensive literature review with findings from 26 interviews with nonprofit directors in this first-in-field conceptual paper, we describe nonprofit innovation for growth and why it matters. And we originally conceptualize that nonprofit boards seem to prioritize particular factoria