Milton Friedman famously opined that the firm’s social responsibility is to maximize its profits (while engaging in open, free, and fair competition). The role and conduct of organizations in society has fascinated me for decades. For example, I have referenced competition theory throughout my corporate and nonprofit executive and board roles. In 2020, early in my doctoral program at The University of Queensland, Australia, I refreshed my knowledge of this influential concept

Recently appointed to Charley’s Chocolate Advisory Board, my third food tech start up board, and after an immersion tour in their sunny far north Queensland operations, I began thinking about some common themes of my SME consultancy and my for purpose board roles: innovation and why some organisations do well and others not so well in this space. First of all, far north Queensland is such a delightful mix of scenery, agriculture, tourism … My ‘tour’ started with a drop by ac