

Grassroots engagement and philanthropy
I’ve recently noticed a shift to grassroots engagement and philanthropy here in Australia and globally. Gone are the days of traditional mass-market engagement and giving. Around the globe, audiences now seek one:one relationships, pressuring organizations to connect differently. We’re seeing this in various countries in their high social media use and transformation of “ghost malls” into community spaces as well as in their donor participation and volunteering trends. For in
