Market research. Customer profiling. Segmentation analysis. Brand positioning. Business, product and tagline naming work. Rebranding. Digital communication, advertising and printed materials. Promotional activity.

Business factors and Industry trends. Market gap analysis. Customer research. New product and pricing strategies.

BUDGETS & PROFITS

Revenue and purchasing patterns. Range review, consolidation and extension. Recosting and repricing. Discounting policies and customer trading terms. Margin analysis and guidelines.

Product and service rationalisation. Item rate of sale and margins. Obselete stock clearance programs. Stock processes. Price adjustments. Team identification. Change management. Stakeholder communications.

Workflow analysis. Team dynamics. Organisation design. Stakeholder change management. Job descriptions. Recruitment. HR policies. Process development.

SUPPLIER MANAGEMENT

Supplier review. Partnership strategy. Supplier contracts and processes. Stock management disciplines. Project management tools.